PROMOTION

The EURO-CHINA Business and TRADE CENTRE will be promoted through a programme of supporting events such as the organization of major international specialized exhibitions, trade shows and international conferences as well as banners not only on ChineExpoOnline.com but also through banners on the national portals on all major trading partner countries of the region. The Centre aims to become a key player in the promotion of trade and business between China and the Middle East, North Africa and Southern Europe.

 

The Centre, through continuous promotional campaigns in the countries of prospective buyers, is aiming to attract and sustain a constant flow of professional buyers to the Centre. These will be achieved via a mix of above and below the line advertising and promotional activities. Some of the most important elements of this campaign are as follow:

 

  • Direct mail
  • Advertisements in local and international business publications
  • Publicity through magazines, newspapers and supplements
  • Organized visits of major trade groups and associations to the Centre.
  • A visitors catalogue published by the Centre.
  • Special events like business conferences, promotional campaigns by product-groups, revolving short-duration specialized trade exhibitions, etc.
  • Online Promotion via the ExpoOnline Global Network with banners and links on ChinaExpoOnline.com as well as many additional target market national and regional portals.

 

 

 

 

       
 

Main Infrasrtucture

 

  • 300 car parking spaces
  • On-site telephone substation with a 2,000 fiber optic lines capacity.
  • On-site electricity sub-station (2,000 KVA), and two back-up generators.
  • Two semi-panoramic passenger lifts, and one heavy goods lift.
  • Automatic fire fighting system, supported by smoke detectors.
  • Central heating and air-conditioning systems.
  • Facilities for disabled people, internal announcement system, etc.
 
 

Administration Facilities

 

  • Reception
  • Telephone switch board.
  • 24 hour security service.
  • Provision of telephone lines and electric power supply to all exhibitors.
  • Central heating and air-conditioning
  • Lighting of indoor and outdoor public areas.
  • Cleaning of indoor and outdoor public areas.
  • Cleaning of private exhibition booths on special rates.
  • etc.